Communicating Unique Value

Gantry Group's Communicating Unique Value practice provides you with a value proposition that is informed by focusing on the needs and preferences of the target customer, identifying your distinctive competencies, knowing the benefits of purchasing, owning and using your offering, and tracking your competition.

Our disciplined approach uses primary market research to create a value proposition that is an irrefutable rationale for customer spending, and communicates the quantifiable business case resulting from owning and using your products and services. Qualitative and quantitative market research allows you to efficiently and cost-effectively reach out to your market to discover:

Market Needs & Pain Points: What are your customers' challenges? What keeps them up at night? How do you help solve their most urgent needs? Or do you need to retarget at a more receptive market opportunity entirely?

Decision Makers & Influencers: Who are the various parties that influence the purchase of your offering and how does the perceived value proposition vary with individual role groups?

Brand Awareness: Does your market know who you are? Do they know what you do? What does your brand stand for? Does the market recognize your firm differently than you wish?

Competitive Awareness: Does the market recognize your competitor more readily that your company? How are you and your competitors comparatively perceived?

Key Strategic Messages & Positioning: Do your messages pique the interest of your target market? Or does the market glaze over with monotonous, "heard it all before" disinterest?

Vendor Selection & Buying Criteria: How do your prospects select a vendor? Within your target market, what are those tangible and intangible attributes that make a prospect choose one company over another?

Business Performance Metrics: What ROI is meaningful to them? What metrics does your prospect use to measure this ROI?