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  Justifying the return on investment (ROI) for wireless, messaging or data services has not been a priority over the last 20 years. In the last two years, however, wireless and mobile solutions have moved nearer to the top of the CIO's "to do" list. - Iain Gillott

   
What We Do

Return on Investment (ROI) has been a line item in technology procurement for a long time. But in the past 18 months the term has jumped from vernacular to vogue, spawning a cottage industry of specialists-for-hire and commodity-oriented, do-it-yourself-tools. The only thing missing — and it’s of crucial importance  — is best practice standards for ROI assessment. This is the mission and passion of the Gantry Group.

 The Gantry Group is the only management consulting firm specializing in technology ROI. With over 200 technology clients, 3,000 business process interviews and profiles in our knowledgebase, and more 1,000 ROI business processes and value drivers modeled, we offer our clients the greatest depth and breadth of ROI experience and invaluable objectivity.

There are three major distinctions between the Gantry Group and ROI research/analyst firms or tool providers:

  • All of our principals have held executive positions with  technology companies, from large established enterprises to smaller emerging growth ventures. We believe that in order to create meaningful measurements of business process improvements, you first have to identify the relevant business processes at a granular level. This is difficult, if not impossible, without the first-hand knowledge that comes from running companies. Otherwise, what you’re measuring has little relevance to real-world implementations and ROI.


  • We conduct “validated” ROI studies. We do not base findings on theoretical gains and high level assumptions, but on actual customer experience which we then validate with hands-on customer ROI profiling.


  • Our clients are the technology vendors, not the end-users. We believe the best way to serve the customer’s interests is to ensure that vendors provide a trustworthy model for measuring their products and services.

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