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A successful sales strategy depends upon knowing exactly why a company wins sales and why it loses sales to another competitor or a make/buy derailment. But this information will change over time. A single or ad hoc study will only assess a static snap shot of the situation. Gantry Group’s Win / Loss Tracking Program uses a continuous, granular approach that produces actionable recommendations to dynamically shape your efforts to maximize new sales / renewal close rates.
As an annual subscription service, Gantry provides period-over-period win / loss trending that reveals specific areas of strength or vulnerability and measures the impact of your initiatives. Integrated with your own or Gantry’s customer satisfaction program you are empowered to effect incremental improvement in nearly every function across the enterprise.
WHY TRACK CONTINUOUS WIN / LOSS ANALYSIS? Learn more about the ROI of Continuous Win / Loss Tracking
Custom Market Research Services |
"Having already established Authoria as the world leader in personalized, Web-based human resource communication with over 3 million users, we asked the big strategic question, 'What's next?' Gantry designed and managed a highly effective quantitative research study to capture top HR business goals, objectives, pain points and business processes that would direct corporate HR executives' IT investments in mid-to-large U.S. enterprises. We further challenged Gantry Group to articulate the value drivers that HR heads use to measure success of HR solutions and assess ROI. Gantry Group not only met our challenge, they completed the project in 4 weeks, providing us with just-in-time insights and business recommendations to guide our strategic planning process around our target market’s value delivery requirements."
Paul Baier Senior VP Products Authoria, Inc.  |
