The Gantry Group : Services



	Customer Satisfaction \| ROI/TCO Analysis \| Custom Market Research

Custom Market Research Services
Product Positioning & Messaging
Product positioning and strategic messaging are often the first communication that a prospect has with your company, and the basis by which that prospect chooses to pursue interest in your company’s offering. Crisp positioning informs the prospect about what your company does (i.e., offering) and for whom you do it (i.e., target market). Strategic messaging amplifies this positioning by succinctly, and preferably quantitatively, enumerating what makes your offering superior and differentiated from your competitors. Together, product positioning and messaging are the foundational elements that drive your brand.

Optimal product positioning and strategic messaging depends upon accurate determination of the following factors:

Aligning your offering to the target market segment(s) (i.e., industry, company size) that has the greatest need and propensity to buy your offering with the least competitive resistance.
Profiling the characteristics, buying motivation, and value perception of the target market(s).
Pinpointing your company/offering’s strengths and advantages.
Isolating which of these strengths are most important to your prospects.
Communicating the unique benefits that your prospects will most value

Gantry conducts custom qualitative and quantitative studies to sculpt product positioning and messaging suites that resonate with your prospects and customers.

Custom Market Research Services
    Market Validation
    Product Concept Testing
    Competitive Benchmarking
    Product Positioning & Messaging
    Price & Value Studies
    Market Segmentation
    Brand Equity
    Gap Analysis
    Conjoint / Discrete Choice Analysis

	Download Capabilities in Detail
	Download Custom Market Research Brochure
	Download Discrete Choice & Conjoint Analysis brochure
	(.PDF file requires Adobe Reader)

"Having already established Authoria as the world leader in personalized, Web-based human resource communication with over 3 million users, we asked the big strategic question, 'What's next?' Gantry designed and managed a highly effective quantitative research study to capture top HR business goals, objectives, pain points and business processes that would direct corporate HR executives' IT investments in mid-to-large U.S. enterprises. We further challenged Gantry Group to articulate the value drivers that HR heads use to measure success of HR solutions and assess ROI. Gantry Group not only met our challenge, they completed the project in 4 weeks, providing us with just-in-time insights and business recommendations to guide our strategic planning process around our target market’s value delivery requirements."

Paul Baier
Senior VP Products
Authoria, Inc.