The Gantry Group
   
Customer Satisfaction  | ROI/TCO Analysis  | Custom Market Research

Custom Market Research Services
Price and Value
Market success depends on bringing your target market an offering that it regards as fairly priced for the value it receives. An understanding of the relationship between price and value is achieved by gaining insight into the market’s price sensitivity and demand elasticity within the context of current and future competitor pricing. Gantry designs and manages market research studies that can conclusively guide your company to develop successful pricing model(s) for your offering including price ranges, payment structures, volume discount scales, payment frequency and price points, as well as associated performance guarantees. Gantry research can inform your company about customers' current price expectations, the value that drives those expectations, and how price/value tradeoffs impact your price strategy.

Custom Market Research Services
    Market Validation
    Product Concept Testing
    Competitive Benchmarking
    Product Positioning & Messaging
    Price & Value Studies
    Market Segmentation
    Brand Equity
    Gap Analysis
    Conjoint / Discrete Choice Analysis
Download Capabilities in Detail
Download Custom Market Research Brochure
Download Discrete Choice & Conjoint Analysis brochure
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"Having already established Authoria as the world leader in personalized, Web-based human resource communication with over 3 million users, we asked the big strategic question, 'What's next?' Gantry designed and managed a highly effective quantitative research study to capture top HR business goals, objectives, pain points and business processes that would direct corporate HR executives' IT investments in mid-to-large U.S. enterprises. We further challenged Gantry Group to articulate the value drivers that HR heads use to measure success of HR solutions and assess ROI. Gantry Group not only met our challenge, they completed the project in 4 weeks, providing us with just-in-time insights and business recommendations to guide our strategic planning process around our target market’s value delivery requirements."

Paul Baier
Senior VP Products
Authoria, Inc.