Custom Market Research Services
Market Validation
Market Validation reveals key value drivers and ROI payback expectations that direct buying decisions, and ensures that your offering is aligned with a market that is ready to buy it.

Primary market research establishes the market need and profiles the target opportunity. After implementing the market validation process, you will be more certain of your market's readiness, desired features and functionality, competitive awareness, and purchasing preferences.

If your company is diagnosing sales performance of a current offering or planning a market entrance on a new offering, a Market Validation study quickly pays for itself by helping you avoid wasted resource deployment. Instead of guessing why your current offering is not selling, which new product to introduce next, or what market segment(s) to focus upon, Market Validation arms you with facts about your market's propensity to buy.

Gantry Group designs market validation programs to capture those vital market attributes and competitive intelligence required for success. The resulting strategic recommendations will empower your company with critical knowledge about your customers, channel, and competition, enabling you to make informed business judgments about key business issues, such as:

• Is there a sufficiently large market opportunity for my offering and where is it?
• In what market segment are the companies most ready to buy my offering today?
• What are the potential obstacles to closing a sale?
• What is the most effective way to address these obstacles?
• Have any of my competitors already garnered significant or growing mind-share?
• What are the features/content in my offering that the market values the most?
• What sales channels will most readily reach my target market?
• What is the expected pricing structure for my offering? Will the market pay a premium?

Market Validation means researching your expected customer base to gather as much information as possible to help you project whether or not: Customers will want, have budgeted and pay for your offering. The customer base is large enough to build and support a sustainable business. There is room for a well-differentiated new market entrant.

Objective, systematic testing of your underlying business assumptions and target market is critical to success. With a clear target customer thumbprint, your company will streamline the market development and go-to-market cycles, resulting in overall reduced market development time and marketing budget.

By directly interviewing your prospect's high-level decision makers, you pinpoint your market messages, buying criteria, and sales lead qualification. The net result is you get to market more quickly, save valuable development and marketing resources and achieve higher close rates.

Custom Market Research Services
    Market Validation
    Product Concept Testing
    Competitive Benchmarking
    Product Positioning & Messaging
    Price & Value Studies
    Market Segmentation
    Brand Equity
    Gap Analysis
    Conjoint / Discrete Choice Analysis