The Gantry Group
   
Customer Satisfaction  | ROI/TCO Analysis  | Custom Market Research

Custom Market Research Services
Market Segmentation
Market segmentation is a critical strategic planning tool used to drill down into the needs, trends and behaviors of a given sub-set of the market. By dividing the market into relatively homogenous subgroups or segments, both strategy formulation and tactical decision making can be more effective. Markets are typically separated into segments based upon selected demographics (e.g., industry, company size, geographic location, annual revenue, functional group). Analysis of segmented data exposes market opportunities, and also refines market needs, price/value perceptions, positioning and messaging. Gantry conducts custom, quantitative online market studies to segment the market and identify those segments that are your company’s best prospects. The target market opportunity is defined, sized, and profiled. Our market segmentation studies can inform your company as to how to divide your market into distinct groups, and pinpoint which segment is most attracted to your offering and least served by competitors.

Custom Market Research Services
    Market Validation
    Product Concept Testing
    Competitive Benchmarking
    Product Positioning & Messaging
    Price & Value Studies
    Market Segmentation
    Brand Equity
    Gap Analysis
    Conjoint / Discrete Choice Analysis
Download Capabilities in Detail
Download Custom Market Research Brochure
Download Discrete Choice & Conjoint Analysis brochure
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"Having already established Authoria as the world leader in personalized, Web-based human resource communication with over 3 million users, we asked the big strategic question, 'What's next?' Gantry designed and managed a highly effective quantitative research study to capture top HR business goals, objectives, pain points and business processes that would direct corporate HR executives' IT investments in mid-to-large U.S. enterprises. We further challenged Gantry Group to articulate the value drivers that HR heads use to measure success of HR solutions and assess ROI. Gantry Group not only met our challenge, they completed the project in 4 weeks, providing us with just-in-time insights and business recommendations to guide our strategic planning process around our target market’s value delivery requirements."

Paul Baier
Senior VP Products
Authoria, Inc.