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Customer Satisfaction  | ROI/TCO Analysis  | Custom Market Research

Custom Market Research Services
Gap Analysis
A gap, or needs analysis, compares what the market is getting versus what they want from an offering. This critical information is key to current customer retention and new customer acquisition based on the identification of opportunities for brand new offerings (or existing solution enhancements) and competitive differentiation.

A gap analysis is also a strategic study comparing your company’s actual performance with its potential performance in the future. Gap analysis explores and assesses the business impact of additional business opportunities that remain to be developed within your currently served target market(s) and new markets. Applying its market research and strategic marketing expertise, Gantry can develop a strategic roadmap to close the 'gap" -- the variance between your current and future business financial performance objectives.

Custom Market Research Services
    Market Validation
    Product Concept Testing
    Competitive Benchmarking
    Product Positioning & Messaging
    Price & Value Studies
    Market Segmentation
    Brand Equity
    Gap Analysis
    Conjoint / Discrete Choice Analysis
Download Capabilities in Detail
Download Custom Market Research Brochure
Download Discrete Choice & Conjoint Analysis brochure
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"Having already established Authoria as the world leader in personalized, Web-based human resource communication with over 3 million users, we asked the big strategic question, 'What's next?' Gantry designed and managed a highly effective quantitative research study to capture top HR business goals, objectives, pain points and business processes that would direct corporate HR executives' IT investments in mid-to-large U.S. enterprises. We further challenged Gantry Group to articulate the value drivers that HR heads use to measure success of HR solutions and assess ROI. Gantry Group not only met our challenge, they completed the project in 4 weeks, providing us with just-in-time insights and business recommendations to guide our strategic planning process around our target market’s value delivery requirements."

Paul Baier
Senior VP Products
Authoria, Inc.