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Custom Market Research Gantry Group's custom market research services encompass the design and application of a wide range of techniques including online surveys, telephone interviews, facilitated online interviews, and online focus groups. Our staff are fully versed in conjoint and discrete choice methodologies, and the full suite of statistical analysis.
Custom Market Research Services |
"Having already established Authoria as the world leader in personalized, Web-based human resource communication with over 3 million users, we asked the big strategic question, 'What's next?' Gantry designed and managed a highly effective quantitative research study to capture top HR business goals, objectives, pain points and business processes that would direct corporate HR executives' IT investments in mid-to-large U.S. enterprises. We further challenged Gantry Group to articulate the value drivers that HR heads use to measure success of HR solutions and assess ROI. Gantry Group not only met our challenge, they completed the project in 4 weeks, providing us with just-in-time insights and business recommendations to guide our strategic planning process around our target market’s value delivery requirements."
Paul Baier Senior VP Products Authoria, Inc.  |
