The Gantry Group
   
Customer Satisfaction  | ROI/TCO Analysis  | Custom Market Research

Custom Market Research Services
Conjoint/Discrete Choice Studies
Conjoint/Discrete Choice analysis is a powerful quantitative research technique in which respondents are asked to evaluate a series of hypothetical and/or actual solutions, defined in terms of the solution characteristics. Based on the study of participants’ preferences for the various solutions presented, the relative value of each characteristic – and the importance of its role in a buying decision - is then assessed. An outcome of conjoint, or choice-based analysis, is the ability to simulate real market behavior and predict how your markets will react to changes in price, features, or other attributes. Gantry can guide your company through the design, execution and analysis of conjoint/choice-based studies, delivering an intelligent market simulator modeling tool that is generated during the conjoint study.

Custom Market Research Services
    Market Validation
    Product Concept Testing
    Competitive Benchmarking
    Product Positioning & Messaging
    Price & Value Studies
    Market Segmentation
    Brand Equity
    Gap Analysis
    Conjoint / Discrete Choice Analysis
Download Capabilities in Detail
Download Custom Market Research Brochure
Download Discrete Choice & Conjoint Analysis brochure
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"Having already established Authoria as the world leader in personalized, Web-based human resource communication with over 3 million users, we asked the big strategic question, 'What's next?' Gantry designed and managed a highly effective quantitative research study to capture top HR business goals, objectives, pain points and business processes that would direct corporate HR executives' IT investments in mid-to-large U.S. enterprises. We further challenged Gantry Group to articulate the value drivers that HR heads use to measure success of HR solutions and assess ROI. Gantry Group not only met our challenge, they completed the project in 4 weeks, providing us with just-in-time insights and business recommendations to guide our strategic planning process around our target market’s value delivery requirements."

Paul Baier
Senior VP Products
Authoria, Inc.