Brand Equity Tracking

Gantry’s Brand Equity Tracking service can help your company maximize brand value using an iterative approach to successively market test, analyze, and improve your brand equity. Gantry conducts custom qualitative and quantitative studies to benchmark your brand and sculpt positioning and messaging suites that resonate with your prospects and customers. Working collaboratively with your team, Gantry develops a custom questionnaire to expose detailed market perception about your company within the context of your direct competition.

Gantry collects market data either through personal telephone interviews or a self-administered online survey as directed by your company’s preference for customer/prospect contact. Consistently using this research instrument, studies are conducted periodically at fixed time increments. Data from each study is compared to the brand baseline study and preceeding studies to track brand metric movement as the result of new business and marketing initiatives.The Brand Equity Report contains Gantry’s in depth analysis of study findings specific to your company and offerings. Gantry details next steps for improving the brand package during the next testing period. Using this proven methodology, Gantry incrementally builds your brand equity in the target market.