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Custom Market Research Services Our services allow you to pick the right targets for your offering, competitively differentiate in a way that is meaningful to the target market and hone your strategic messages to pique the market's attention. Businesses today are faced with a rapidly shifting landscape of emerging marketing trends, new competitive threats and innovative enabling technologies that create new business opportunities. Today's partner may indeed be tomorrow's competitor... or vice versa. Assessing the probable success of a new business or initiative requires targeting a market segment that has a recognized urgent need for your offering that is not being well served by a competitor. Accurate positioning of a company and its offering requires distilled market intelligence that profiles the overall opportunity landscape, companies most likely to embrace the offering, and vendors that are responding to the perceived solution need. Companies that do not have command of such knowledge and insight are far more likely to "misread the market", resulting in wasted time and investment monies -- and often missed market windows. Competitive Benchmarking ensures that:
Competitive Benchmarking is unique in its ability to guide companies through this quagmire on an ongoing basis. An accurate competitive landscape is crucial to successful market segment selection, positioning, differentiation and strategic messaging. Gantry Group allows you to distill a blurry landscape to rivet your attention on the top competitive threats. Through our competitive services, you will know your competitions' offering, business model, strategic positioning and partners. Knowing that your target market is receptive to your offering is not enough. If your competitors have beat you to it through the same analysis, your company may be unable to dissuade sales prospects because of a strong established competitive foothold within the segment. Gantry Group captures the complete competitive map to isolate your key competitors, competitive strengths and identify underserved market needs. Gantry Group reviews your competitive landscape - currently and within the next 12 months - to crisply articulate your firm's differentiation from its competitors in terms of:
Custom Market Research Services |
"Having already established Authoria as the world leader in personalized, Web-based human resource communication with over 3 million users, we asked the big strategic question, 'What's next?' Gantry designed and managed a highly effective quantitative research study to capture top HR business goals, objectives, pain points and business processes that would direct corporate HR executives' IT investments in mid-to-large U.S. enterprises. We further challenged Gantry Group to articulate the value drivers that HR heads use to measure success of HR solutions and assess ROI. Gantry Group not only met our challenge, they completed the project in 4 weeks, providing us with just-in-time insights and business recommendations to guide our strategic planning process around our target market’s value delivery requirements."
Paul Baier Senior VP Products Authoria, Inc.  |
