The Gantry Group : Research

Document Name	Gauging Customer Satisfaction
Item Number	51
Price	Free - fill out our interest form and download it.
Description	Gantry Business Perspectives: Gauging Customer Satisfaction Click here to view the table of contents.
Abstract
Examine the approaches companies use today to stay in touch with customers across all 'touch-points' Analyze the effectiveness of these approaches & how companies would like to change customer satisfaction assessment in the future. Gauge customer awareness of the specific business impact of poor/excellent customer satisfaction. Pinpoint the top business performance metrics used to accurately benchmark customer satisfaction.

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