The Gantry Group : Research

Document Name	Market Segmentation Practices
Item Number	44
Price	Free - fill out our interest form and download it.
Description	Insights into the Practices and Use of Market Segmentation by Technology Solutions Companies Click here to view the table of contents.
Abstract
Study Objectives Benchmark how market segmentation is defined and perceived by technology solution providers. Identify prevailing approaches used to gain insight into the needs, values & behavior of distinct market segments. Assess the value of market segmentation initiatives: perceived vs. realized benefits & impact. Understand what would motivate companies to conduct formal research-based market segmentation.

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