Articles

Online Banking
In successful one-to-one marketing, the marketer knows what the customer needs, will pay, and what it takes to close the sale. (2/3/2001)
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Back to Basics (pdf)
Like so many other Internet acronyms, B2B has been redefined. Rather than “business to business,” B2B in 2001 means “back to basics,” grudgingly acknowledging that old business principles -- like having a profitability model – actually do apply... (2/3/2001)
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Clickstream Data: Fuel Your Precision Marketing Engine
One-to-one marketing is all about getting it right – all the time – in real time. “Getting it right means getting the right product to the right customer at the right time, and at the right price. (12/1/2000)
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The Future is Here: E-Training
With e-commerce taking it on the chin in recent months due to shifting capital markets, many Web aficionados may be musing what lies around the bend for the Internet and its rapidly growing electronic education and online training market. (12/1/2000)
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