OTTAWA, Canada – October 23, 2003 – Wireless carriers in North America that deploy in-building solutions developed by Spotwave Wireless Inc. can achieve a compelling return on their investment while solving the in-building reception problems common to users of wireless voice and data services, according to an independent study conducted by the Gantry Group.
The study reported that SpotCell adaptive repeaters could serve as a critical enabling technology in the emerging wireless data market with an ROI justification for accounts with 10 or fewer lines. This enables carriers to pursue at least 10 times the number of enterprise opportunities than would have been possible with traditional repeater technologies that provide an ROI justification only for enterprises with 100 or more lines.
“Spotwave has dramatically changed the economics of the in-building business model for carriers,” said Dale Troppito, managing partner, Gantry Group. “SpotCell adaptive repeaters low price point makes rapid deployment financially feasible and SpotCell products are guaranteed to protect the integrity of the carrier’s spectrum.”
Spotwave engaged the Gantry Group to conduct an objective ROI study that would examine the key ROI value drivers and areas of cost savings realized through the adoption and deployment of the SpotCell solution. The study involved in-depth interviews of seven North American CDMA and GSM carriers and concluded that the SpotCell adaptive repeater brings a compellingly high ROI and unprecedented low total cost of ownership to in-building solutions. The full report is available as a white paper at www.gantrygroup.com/publications.
Interviews with sales executives at leading wireless carriers revealed that SpotCell repeaters are helping them achieve their sales goals in several ways, including winning new enterprise sales, winning new wireless data business, improving the point of sale environment and retaining current enterprise customers. Engineers from the same leading wireless carriers reported excellent technical performance from the SpotCell family of products along with responsive sales support, excellent technical support and rapid, easy installation.
“Carriers applauded the technical performance and easy installation of our product, along with our responsive sales and technical support teams,” said Shane Young, Spotwave president and CEO. “And the ROI analysis conducted by Gantry Group proves that carriers can now dramatically and cost-effectively improve service, win new business and retain existing business by deploying SpotCell adaptive repeaters.”
About Spotwave Wireless Inc.
Spotwave Wireless solves wireless coverage problems that challenge providers of voice and data services. Providing a coverage solution for both 800 MHz and 1900 MHz bands, Spotwave develops affordable in-building adaptive repeater products based on smart antenna technology and adaptive techniques to provide “always on” wireless coverage. By reducing the need for costly investments in equipment and engineering time to deploy reliable wireless coverage, Spotwave products are installed in various manufacturing, industry and retail locations in North America, China and South America. Please visit www.spotwave.com.
About The Gantry Group, LLC
The Gantry Group is a strategic advisory firm that uses primary market research to conduct technology ROI impact analysis for both enterprises and technology vendors. Gantry Group has helped over 175 companies drive sales, introduce new product concepts, acquire new customers, increase brand equity, and increase customer lifetime value through our market analysis, market validation, and ROI/TCO benchmarking service suites. Gantry Group has equipped product and service firms with credible TCO and ROI models that communicate value in the terms of the business metrics that customers and prospects use to access the performance of their own companies.
Additional information about Gantry Group can be found at www.gantrygroup.com.
Gantry Group is a trademark of Gantry Group LLC of Concord, MA.
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