CONCORD, Massachusetts, September, 2002- The Prism Group today appointed the Gantry Group to develop a comprehensive ROI tool for its leading QTMS print management software solution. While Prism dominates the MIS software market in the UK, S. Africa, Australia and New Zealand, the company is now interested in expanding its sales base into the U.S. This ROI study and the resulting quantitative ROI calculation tool will be a critical part of the sales strategy for Prism-USA, the company's US arm.

Gantry Group will deploy its proven methodology for ROI development, including one-on-one interviews with a representative selection of Prism's large international customer base. The QTMS software solution also includes workstations, controllers and proprietary sensors, making it a necessary tool for any print company that is focused on improving profitability.

Newly entering the US printing marketplace through its acquisition of MicroInk one year ago, Prism Group and Gantry Group are viewing their relationship as long-term. Gantry Group will be conducting further research into value proposition and product concept validation for Prism, assisting the company to refine and develop its US strategy for products previously sold in the international markets.

About Gantry Group
The Gantry Group is a strategic advisory firm that uses primary market research to help companies cost-effectively accelerate the successful market adoption of their products and services -- online and offline. Gantry Group has helped over 165 client companies drive sales, acquire new customers, increase brand equity, and increase customer lifetime value through our market analysis, marketing testing, and ROI/TCO benchmarking service suites. Gantry Group creates customized market research studies to better understand customers’ needs and experiences. Gantry Group benchmarks a client company’s opportunity, competitive landscape and their offering’s ROI impact on its target market. The result is a quantified value proposition that is crisply differentiated within a receptive market.

The Gantry Group designs custom TCO and ROI studies to help companies communicate factual quantified value propositions to prospects and customers. Gantry Group designs custom ROI and TCO calculators to comprehensively profile the ‘impact’ equation of a company’s technology offering. Using such tools, Gantry Group then conducts online and in-person studies to consistently profile ROI/TCO across a carefully selected sample of participating companies.

Gantry Group has equipped many technology product and service firms with credible TCO and ROI models that communicate value in the terms of the business metrics that customers and prospects use to access the performance of their own companies.

# # #