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The Gantry Group |
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Best Practices for ROI Assessments | Gantry Group Newsletter Issue No. 26, September 2004 |
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Too much publicity can be as bad as too little publicity. This is certainly true
for one of the hottest topics in businesses worldwide: process outsourcing.
Invoked by politicians and the media alike, outsourcing has gotten a bad rap.
Yes, outsourcing has become a dreaded word in the industry, synonymous with
lay-offs and the cause of a not-so-noticeable economic recovery. But like
everything, nothing is all good or all bad. Outsourcing approached and
implemented properly, can indeed help companies to achieve their economic
objectives.
One thing everyone seems to agree on, is the fact that outsourcing is
unlikely to go away. A quick timeline check on the history of outsourcing
reveals that it is certainly not a new business strategy. Manufacturing
outsourcing has been practiced for years and outsourced payroll has become
commonplace regardless of company size. As the economy lost steam, however,
enterprises were forced to look beyond staff reductions to reduce costs.
Soon transaction-based processes that were repetitive and non-strategic were
willingly unburdened to third parties.
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Before embarking on an outsourcing strategy for any of these areas (or others not listed!) an objective assessment of the net benefits and real costs can mean the difference between success and failure. Each of these areas varies widely in complexity, degree and type of integration with enterprises systems, and in the roles and number of human resources required. As a result, the ROI assessment of an outsourcing option will differ widely between functional areas. However, there are some higher level ROI cost and value drivers that are common among them.
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Outsourcing Value Drivers |
In order to identify the ROI drivers, the first step is to compare your
expectations against corporate goals and strategic objectives. If the expected
benefits are so aligned, the next step is to examine “before” and “after”
enterprise processes to substantiate the likelihood of their being realized.
Although we state this in one sentence, it is far from a simple task.
Undertaking business process impact evaluation requires a deep understanding of
how your company will interface with an outsourcing partner.
Of course the actual benefits are dependent upon the process being outsourced,
some of the common value drivers that may govern the economic impact of
outsourcing to the bottom line are:
| TCO = Total Cost of Outsourcing |
In many ways, the trickiest part of the outsourcing ROI assessment lies in
correctly capturing the TCO – Total Cost of Outsourcing. Implemented without
outsourcing domain expertise, the real costs of outsourcing can actually exceed
any savings on wages or other benefits. Again, the components of TCO will depend
upon what process or transaction is being outsourced. To avoid nasty surprises,
it is critical to establish clearly where the outsource partner’s job begins and
the nature of their interface to the enterprise. Transaction processing, for
example, may require the bulk of costs around technology interfaces with fewer
people involved. Business process outsourcing, however, can have other hidden
costs. Clear definition of the business processes to be outsourced and how they
feed back into the enterprise is a must.
According to a study conducted by Watson Wyatt (“Understanding Strategic
Outsourcing – Canadian Benefits Outsourcing Study”, March 2004) companies
outsourcing HR benefits administration were not well informed of the very costs
they were trying to reduce. “Overall, companies do not have as precise a handle
on costs as might be expected, given the stakes involved,” said technology
solutions practice leader, Ed McMahon. “Despite their strong interest in
reducing costs, this lack of awareness makes it difficult for companies to
understand the total financial impact of sourcing decisions and to benchmark
performance over time.”
The message is clear: take the time and spend the money to assess the current
and expected costs of affected business processes. One way to ensure this is to
hire an expert in the process domain who can help predict outcomes, reveal costs
and establish a set of vendor selection criteria. The “hidden costs” should
include - but not be limited to - costs such as:
On the TCO side of the ROI equation, more companies err by underestimating costs than by overstating benefits.
| Managing Risk - to Outsource or Not? |
The goal of conducting an ROI assessment to ensure meaningful evaluation of
benefits and costs is, ultimately, to reduce risk – both financial and
operational. In addition to the tangible ROI determination, knowledgeable
enterprises will take measures to ensure quality control, of services or
products, and facilitate the integration of the outsourcing partner with company
culture. The importance of this cannot be overstated.
As outsourcing is apparently expanding rather than receding, the line between
what should and should not be outsourced is shifting quickly. Where at one time
HR outsourcing basically referred to third party payroll administration, there
are now companies considering outsourcing the entire HR department. Where ERP
applications were once considered a corporate asset, they are now a commodity
expense outsourced to shared services providers.
Just as the outsourcing of manufacturing went through initial growth pains as
relationships, quality control standards and their enforcement were established,
so too will business process outsourcing. An ROI assessment is an important tool
to deal with the growth stages of process outsourcing, requiring enterprises to
carefully and thoughtfully examine both their objectives, and current and
expected costs. Hopefully this process, in turn, will guide enterprises to
either develop well-planned process outsourcing strategies that will generate
real returns, or keep the process under consideration in-house if the ROI so
dictates.
| About the Gantry Group
The Gantry Group is the only management consulting firm specializing in technology ROI. The Gantry Group’s ROI impact analyses are validated by primary market research to ensure accurate capture of the real value drivers and costs. With over 200 technology clients, 3,000 business process interviewers and profiles in their knowledge base, and more than 1,000 ROI business processes and value drivers modeled, Gantry offers its clients the greatest depth and breadth of ROI experience and invaluable objectivity. Gantry Group’s ROI Profiling Service immediately “ROI enables” the sales force. With this service, Gantry Group ROI analysts are available as resources to fully support your sales force. Since 1997 Gantry Group has provided ROI Calculators, Benchmark Studies, White Papers, Case Studies and ROI Sales Training Materials for hundreds of technology companies in healthcare, financial services, mobile/wireless and business process optimization. Gantry Group’s client list of solution providers includes leading IT vendors such as PeopleSoft, McKesson Health Solutions, Thomson Media, palmOne, Xerox, Politzer & Haney, and Best Software. For more information on The Gantry Group and the services it provides visit http://www.GantryGroup.com or call (978) 371-7557. |
| The Gantry Group, LLC 30 Monument Square, Suite 214 Concord MA 01742 |
Phone: 978-371-7557 Fax: 978-287-0043 Email: info@gantrygroup.com Web: http://www.gantrygroup.com/ |
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