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Best Practices for ROI Assessments Gantry Group Newsletter
Issue No. 26, September 2004
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Issue Insights:
  • Outsourcing is moving beyond transaction-based repetitive processes - to offloading core, strategic practices for organizations looking to minimize cost. 

  • The difference between success and failure of outsourcing is an objective assessment of real costs and net benefits prior to embarking on the project - an ROI assessment.

  • Once the processes to be affected are identified, examining the 'before' and 'after' outsourcing picture will help substantiate the likelihood of reaching the set goals.

  • All the evident and hidden costs of outsourcing must be exposed in order to assess the real value to be delivered.


  • An ROI approach to outsoucing decisions helps minimize the business risk involved, since a more informed decision is made possible.

New Publications Available!

Research Note: Business Process Outsourcing
Gantry Group addresses the challenge of BPO to IT Vendors in a discussion of business process management through BPO.

 CLICK HERE TO DOWNLOAD

Press Release: Annual Benefits Enrollment Study
Gantry Group recently concluded a quantitative research study that accessed the value of third party automated Benefits Enrollment solutions to enterprises that have deployed them.

CLICK HERE TO DOWNLOAD

Eye on ROI
See Gantry's New Monthly Column for DM Review at
http://www.dmreview.com/article_sub.cfm?articleId=1009125

 

ROI Thinking: A Best Practice Approach to Outsourcing

Too much publicity can be as bad as too little publicity. This is certainly true for one of the hottest topics in businesses worldwide: process outsourcing. Invoked by politicians and the media alike, outsourcing has gotten a bad rap. Yes, outsourcing has become a dreaded word in the industry, synonymous with lay-offs and the cause of a not-so-noticeable economic recovery. But like everything, nothing is all good or all bad. Outsourcing approached and implemented properly, can indeed help companies to achieve their economic objectives.

Of late there has been an emergence of articles describing outsourcing horror stories and expensive re-work caused by poor service quality. In short, the ultimate cost reduction promises of outsourcing are being scrutinized and, by some, found wanting. While we do not dispute the claims of those who have experienced cost increases from outsourcing, our experience tells us that there are ways to lower the probability of outsourcing failure. Rather than join in the chorus raising the alarm about the dangers of outsourcing, this newsletter deals with some recommendations about how outsourcing as a strategy, can deliver on its economic promises.

When outsourcing decisions are approached using tangible “ROI thinking”, enterprises have a far better chance at ensuring positive financial outcome. As we have detailed in previous newsletters, ROI thinking considers enterprise-wide impact that can be directly tracked to the bottom line. Using a best practices ROI assessment to guide the outsourcing decision processes, executives can be optimally prepared to get it right the first time.
 

The Outsourcing Expansion

One thing everyone seems to agree on, is the fact that outsourcing is unlikely to go away. A quick timeline check on the history of outsourcing reveals that it is certainly not a new business strategy. Manufacturing outsourcing has been practiced for years and outsourced payroll has become commonplace regardless of company size. As the economy lost steam, however, enterprises were forced to look beyond staff reductions to reduce costs. Soon transaction-based processes that were repetitive and non-strategic were willingly unburdened to third parties.

However, as the processes being outsourced shift towards those considered to be “core”, or strategic in nature, problems have arisen. Today the list of areas being impacted by outsourcing is growing fast, with the most popular being:

  • HR Benefits
  • Payroll
  • AP/AR
  • IT
  • Procurement
  • Product Development
  • Financial Services Processing
  • CRM
  • Helpdesk/Employee Call Centers
  • Order Processing
  • Manufacturing


  • Before embarking on an outsourcing strategy for any of these areas (or others not listed!) an objective assessment of the net benefits and real costs can mean the difference between success and failure. Each of these areas varies widely in complexity, degree and type of integration with enterprises systems, and in the roles and number of human resources required. As a result, the ROI assessment of an outsourcing option will differ widely between functional areas. However, there are some higher level ROI cost and value drivers that are common among them.

    Outsourcing Value Drivers

    In order to identify the ROI drivers, the first step is to compare your expectations against corporate goals and strategic objectives. If the expected benefits are so aligned, the next step is to examine “before” and “after” enterprise processes to substantiate the likelihood of their being realized. Although we state this in one sentence, it is far from a simple task. Undertaking business process impact evaluation requires a deep understanding of how your company will interface with an outsourcing partner.

    Of course the actual benefits are dependent upon the process being outsourced, some of the common value drivers that may govern the economic impact of outsourcing to the bottom line are:

    TCO = Total Cost of Outsourcing

    In many ways, the trickiest part of the outsourcing ROI assessment lies in correctly capturing the TCO – Total Cost of Outsourcing. Implemented without outsourcing domain expertise, the real costs of outsourcing can actually exceed any savings on wages or other benefits. Again, the components of TCO will depend upon what process or transaction is being outsourced. To avoid nasty surprises, it is critical to establish clearly where the outsource partner’s job begins and the nature of their interface to the enterprise. Transaction processing, for example, may require the bulk of costs around technology interfaces with fewer people involved. Business process outsourcing, however, can have other hidden costs. Clear definition of the business processes to be outsourced and how they feed back into the enterprise is a must.

    According to a study conducted by Watson Wyatt (“Understanding Strategic Outsourcing – Canadian Benefits Outsourcing Study”, March 2004) companies outsourcing HR benefits administration were not well informed of the very costs they were trying to reduce. “Overall, companies do not have as precise a handle on costs as might be expected, given the stakes involved,” said technology solutions practice leader, Ed McMahon. “Despite their strong interest in reducing costs, this lack of awareness makes it difficult for companies to understand the total financial impact of sourcing decisions and to benchmark performance over time.”

    The message is clear: take the time and spend the money to assess the current and expected costs of affected business processes. One way to ensure this is to hire an expert in the process domain who can help predict outcomes, reveal costs and establish a set of vendor selection criteria. The “hidden costs” should include - but not be limited to - costs such as:

    On the TCO side of the ROI equation, more companies err by underestimating costs than by overstating benefits.

    Managing Risk - to Outsource or Not?

    The goal of conducting an ROI assessment to ensure meaningful evaluation of benefits and costs is, ultimately, to reduce risk – both financial and operational. In addition to the tangible ROI determination, knowledgeable enterprises will take measures to ensure quality control, of services or products, and facilitate the integration of the outsourcing partner with company culture. The importance of this cannot be overstated.

    As outsourcing is apparently expanding rather than receding, the line between what should and should not be outsourced is shifting quickly. Where at one time HR outsourcing basically referred to third party payroll administration, there are now companies considering outsourcing the entire HR department. Where ERP applications were once considered a corporate asset, they are now a commodity expense outsourced to shared services providers.

    Just as the outsourcing of manufacturing went through initial growth pains as relationships, quality control standards and their enforcement were established, so too will business process outsourcing. An ROI assessment is an important tool to deal with the growth stages of process outsourcing, requiring enterprises to carefully and thoughtfully examine both their objectives, and current and expected costs. Hopefully this process, in turn, will guide enterprises to either develop well-planned process outsourcing strategies that will generate real returns, or keep the process under consideration in-house if the ROI so dictates.

    About the Gantry Group

    The Gantry Group is the only management consulting firm specializing in technology ROI. The Gantry Group’s ROI impact analyses are validated by primary market research to ensure accurate capture of the real value drivers and costs. With over 200 technology clients, 3,000 business process interviewers and profiles in their knowledge base, and more than 1,000 ROI business processes and value drivers modeled, Gantry offers its clients the greatest depth and breadth of ROI experience and invaluable objectivity.

    Gantry Group’s ROI Profiling Service immediately “ROI enables” the sales force. With this service, Gantry Group ROI analysts are available as resources to fully support your sales force.

    Since 1997 Gantry Group has provided ROI Calculators, Benchmark Studies, White Papers, Case Studies and ROI Sales Training Materials for hundreds of technology companies in healthcare, financial services, mobile/wireless and business process optimization. Gantry Group’s client list of solution providers includes leading IT vendors such as PeopleSoft, McKesson Health Solutions, Thomson Media, palmOne, Xerox, Politzer & Haney, and Best Software.

    For more information on The Gantry Group and the services it provides visit http://www.GantryGroup.com or call (978) 371-7557.

    The Gantry Group, LLC
    30 Monument Square, Suite 214
    Concord MA 01742 
    Phone: 978-371-7557
    Fax:  978-287-0043
    Email: info@gantrygroup.com
    Web: http://www.gantrygroup.com/

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